2025红旗金葵花艺术家合作计划启动
李艳成为首批红旗金葵花艺术合作大师
2025.4.23
April 2025
China Shanghai
中国
上海
中国上海
2025年4月23日，上海车展红旗品牌发布会上官宣了「红旗金葵花艺术家合作计划」，国家级非遗传承人、亚太地区手工艺大师李艳受邀成为首批合作艺术家。这是红旗品牌在「中式豪华」领域的一次创新尝试，更是中国汽车工业将传统文化、艺术表达与高端制造深度融合的里程碑事件。
On April 23, 2025, Hongqi Brand announced the launch of the "Hongqi Golden Sunflower Artists Collaboration Initiative" at the Shanghai Auto Show press conference. Li Yan, a national-level intangible cultural heritage bearer and Asia-Pacific master artisan, was invited to become one of the first cohort of collaborating artists.
2025红旗金葵花艺术家合作计划
现代工业 东方美学
湘绣跨界
Cultural Confidence
上海车展红旗品牌发布会
红旗金葵花艺术家合作计划官宣！
1
2025年4月23日上海国际车展，中国一汽红旗金葵花艺术家合作计划正式启动。国家级非物质文化遗产项目湘绣代表性传承人、亚太地区手工艺大师李艳，成为首批红旗金葵花艺术家合作大师。
At the Shanghai International Auto Show, FAW Hongqi officially launched the "Hongqi Golden Sunflower Artists Collaboration Initiative". Li Yan, the national-level representative inheritor of the intangible cultural heritage item - Hunan embroidery and Asia-Pacific master artisan, was selected as one of the inaugural collaborating masters under this initiative.
中国一汽总经理助理兼红旗品牌运营委员会副总裁柳长庆为李艳授予金葵花艺术合作大师身份，并颁发专属身份证书。
"Present an exclusive identity certification"
红旗金葵花 战略合作
「车即艺术馆，行止皆风雅」
every journey and every pause
radiate refined elegance
合作计划 活动现场
活动现场李艳大师分享了合作意义，她表示，红旗金葵花与湘绣的合作，是东方美学与现代工业的一次深刻对话，让千年湘绣技艺上绽放新的生命，将非物质文化遗产的灵魂注入中国智造。
红旗金葵花的匠心传承与湘绣的千年技艺一脉相承。未来，我们将共同探索湘绣艺术与汽车内饰相结合的可能性，助力红旗金葵花成为「可移动的艺术空间」。
At the event venue, Master Li Yan shared the significance of this collaboration. She stated that the partnership between Hongqi Golden Sunflower and Hunan embroidery represents a profound dialogue between Oriental aesthetics and modern industry. This collaboration breathes new life into the millennia-old Hunan embroidery craftsmanship, injecting the soul of intangible cultural heritage into China's intelligent manufacturing.
「金葵晨曦」见证时刻
红旗金葵花首辆千万级国礼车，交付！
2
在2025年4月23日上海车展，中国一汽红旗金葵花首辆千万级定制国礼车型「兰亭雅韵主题定制版」交付。
On April 23, 2025 at the Shanghai Auto Show, FAW Hongqi Golden Sunflower delivered its inaugural multi-million-dollar custom-built state gift vehicle - the "Lan Ting Elegance Theme Custom Edition".
高级定制双面绣 「金葵晨曦」
交付现场
红旗金葵花周边至臻精品赠礼
手工定制双面绣「金葵晨曦」
由李艳刺绣艺术馆创作并绣制
"Golden Sunflower at Dawn"
Created and embroidered
by Yan Embroidery Art
「金葵晨曦」运用双面绣工艺，设计理念旨在捕捉晨光之中汽车飞驰的瞬息之美，仓青色的红旗金葵花轿车定格为永恒的艺术品。采用湘绣经典掺针、平针绣法，勾勒整车的尊贵，手工刺绣体现红旗对细节和品质的极致追求。
The "Golden Sunflower at Dawn" embroidery employs the double-sided embroidery technique, with a design concept that captures the fleeting beauty of a speeding automobile bathed in morning light. The steely blue Hongqi Golden Sunflower sedan is frozen in time as an eternal work of art.
以艺术赋能中式豪华汽车
湘绣跨界 创新传承
3
2025
上海车展
红旗未来合作计划将携手非遗传承人、数字艺术家、汽车领域之外的跨界艺术家等三类群体，构建艺境座舱、光影外观、至臻精品、灵感共振、藏家私鉴、艺术长廊等六个维度的双向赋能体系，共同诠释流动的艺术之美，书写属于中国的文化自信。
Together, they reinterpret the aesthetics of fluid artistry and compose a narrative of China's cultural confidence.
红旗金葵花以中式豪华独树一帜，李艳大师及团队的加入，可通过手工定制将每辆车打造为“独一无二的艺术孤品”。
hrough meticulous handcrafted customization, each vehicle is transformed into a "one-of-a-kind artistic masterpiece".
对艺术家而言，工艺设计的汽车为湘绣传承提供了前所未有的创作载体和思路，对红旗而言，艺术赋能让其「中式豪华」的叙事更具穿透力。
For artists, automobiles crafted with such meticulous design provide Hunan embroidery heritage with unprecedented creative mediums and inspiration. For Hongqi, artistic empowerment injects deeper penetration into its "Chinese-style luxury" narrative.
李艳大师代表作「山兽之君」现场展陈
